Ad Specs At A Glance

ALL ADS SHOULD BE SENT TO:

Lead Time

  • GIFs/JPGs: 5 business days.
  • Rich media ads: 5 business days.
  • Premium positions: 7 business days.

Animation Specs

  • Intro Message: 8 seconds max.
  • All others: 30 seconds max.

Border

  • 1x1 pixel for creative with white or light background.

File Sizes (Max)

  • Initial download: 35 KB.
  • Subsequent download: 200 KB.
  • Flash files: 60 KB for 640x480, 35 KB for all others ads.
  • GIFs/JPGs: 35 KB.

Flash Creatives

  • Flash 9 and below.
  • Requires SWF with our click tag, backup GIF, and click URL.
  • SWF file must have getURL(_root.clickTag,"_blank"); embedded on the button.

Intro Messages

  • Site-served only.
  • 8 seconds max.
  • SWF (640x480), FLA and Font files are required.
  • Must include jump command and must not include a clickTag.
  • SWF file must have getURL("javascript:introJump();","_self"); embedded in the final frame.

Sound

  • Must be user initiated by click.

Expanding Ads

  • All expanding 300x250s must be click initiated on WSJ.com (rollover okay on all other sites).

HTML Email Alerts

  • GIF or JPG with click url. No SWF for 3rd party tags. We are able to accept Dart Internal Redirects provided they are only serving a GIF or JPG creative.

Text Emails

  • 250 characters and click url.