Wall Street Journal Digital has…
- A larger concentration of C-level Executives than any other original financial news sites
- A higher concentration of affluent males than any online network
- More Business Decision Makers and Technology Decision Makers than any other online publisher of original financial news
- A high number of active investors, both institutional/professional and self-directed
- 1,017,000 WSJ.com Subscribers (“Internal Records”)
- 23.4 million unique users (WSJ Digital) (“Internal Records, Omniture, January 2008)
- Average age: 50 (“2007 WSJ Digital Subscriber Study”)
- 84.3% male (“2007 WSJ Digital Subscriber Study”)
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Targeting:
- Interest-Based/Keyword Targeting
- Demographic
- Contextual and Editorial
- Geographic/International
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